Xbox TikTok

Social Media Campaign

The Ayzenberg Group

THE ASK:

  • Create an organic social campaign and recommendations for Xbox’s TikTok to bolster its presence on the platform in a meaningful way.

  • ​Put together creative ideas to execute campaign + help to create and star in the content. ​

TARGET AUDIENCE:​

  • Gen Z

  • Casual Gamers ​

​DELIVERABLES:​

  • Plan/Channel Recco​

  • Creative Concept/Campaign or content series ideation

​

When we completed the pitch deck, we presented to the entire Ayzenberg staff, as well as some folks over at Xbox.

The Deck: