The Color of My Personality

SOCIAL MEDIA CAMPAIGN

The Ayzenberg Group

THE ASK:

• Create a TikTok account representing the myCOLOR brand that people can relate to.

• Create personas with each color so folks can follow along with their color and connect with the brand .

OUR GOALS:

• Primary goal- gain followers on the account and views and engagements on content.

• Secondary goal- the KPIs are page views originating from TikTok.

AUDIENCE:

• The TikTok audience consists mainly of Gen-Z, often not in the workforce.

• Gen Z values political awareness, niche experiences, pop culture, originality and vulnerability.

WHAT IS MYCOLOR ANYWAYS?: The Color of My Personality is a personality quiz featuring 20 questions that sorts you into a personality color. The quiz results can better determine your personality type and how you can improve your work and social interactions with others. By encouraging your friends and colleagues to take the myCOLOR personality quiz, you’ll be able to leverage your personality’s specific color traits and theirs to strengthen your relationships through better communication and understanding.

My team and I launched a TikTok account for this project and our duties include creating, developing, and monitoring engaging content across social media platforms.

MY WORK:

Check out the article A.List wrote about the work we did on this project, featuring an interview with me!